2025上海入境游迎爆发式增长 全年接待游客超936万人次

Core Insights - In 2025, Shanghai's inbound tourism market experienced a significant breakthrough, receiving a total of 9.36 million inbound tourists, representing a substantial year-on-year growth of 39.58% [1] - The growth momentum was particularly strong at the end of the year, with December alone seeing 1.08 million inbound tourists, marking a year-on-year increase of 45.56% [1] - Overnight inbound tourists emerged as a key pillar of the market, with December's overnight visitor count reaching 1.04 million, a remarkable year-on-year growth of 47.72%, contributing to an annual total of 8.79 million overnight tourists, which is a 45.09% increase compared to the previous year [1]