[Press Release] Ipsos unveils Horizons, its transformation and growth strategy to reinforce its global leadership

Core Insights - Ipsos has unveiled its new strategic plan, "Horizons," aimed at achieving sustained growth and reinforcing its global leadership in market research [1][2] Strategic Plan Overview - The strategy is led by CEO Jean Laurent Poitou and aims for an annual organic growth rate of 5% or more by 2028, with an operating margin target of 13.5% in the same year [2] - The plan is built on six strategic pillars designed to enhance service delivery and operational efficiency [3][4][5][6][7][8] Strategic Pillars - Harnessing Service Potential: Ipsos will leverage its multi-specialist model to meet diverse client needs across various topics and geographies [3] - Global Operations with Local Expertise: The company operates in 90 countries, combining international reach with local market knowledge to enhance service relevance [4] - Faster Delivery: Ipsos aims to evolve its platforms for quicker insights, with real-time analysis for select projects and delivery within 48 hours for most others [5] - AI Mastery: Increased investment in AI will enhance speed, agility, and productivity while maintaining data quality [6] - Proprietary Panels Development: Strengthening access to real respondents will enable timely detection of behavioral changes, crucial for effective AI data usage [7] - High-Value Information for Decision-Making: The goal is to transform data into actionable insights, positioning Ipsos as an essential partner for clients [8] Growth Drivers - The strategic ambition is to position Ipsos as the AI-augmented leader in global market research, focusing on service reinvention through AI and expanding the portfolio of high-potential services [9][10] Financial Guidance - For 2025, Ipsos projects total revenue of approximately €2,525 million, with organic growth of 0.6% and an operating margin of 12.8% [13] - Future targets include average organic growth of 3% to 4% from 2026 to 2028, and above 5% from 2029 to 2030, with operating margins exceeding 14% [19] Investment Strategy - Ipsos plans to invest over €1 billion in transformational operations over the next five years, primarily funded by free cash flow, to enhance operational capabilities and expand in data integration and analytics [18]