TUMI途明携手LANDO NORRIS与魏大勋，推出全新一代Alpha系列

Core Insights - TUMI has launched a new generation of the Alpha series, emphasizing efficiency and modern mobility through its design and advertising campaigns featuring Lando Norris and actor Wei Daxun [1][4] Product Highlights - The Alpha series includes key styles such as a double-opening expandable carry-on, TUMI Brief Pack business backpack, double expandable travel bag, and a convertible clutch crossbody bag, all designed for seamless travel experiences [5][8] - The series features signature FXT™ ballistic nylon, streamlined pocket layouts, silent magnetic closures, and intuitive access structures to enhance travel efficiency [5] - A new electric blue colorway has been introduced to symbolize TUMI's commitment to innovation and quality [5] Advertising Campaign - The global advertising campaign is directed by Alice Schillaci and features Lando Norris in a narrative style reminiscent of classic action films, highlighting focus and efficiency [3] - Wei Daxun's segment showcases the sleek design and movement of the Alpha series within modern urban spaces, emphasizing thoughtful design and reliability [3][4] Brand Philosophy - TUMI's Global Creative Director, Victor Sanz, states that the Alpha series represents a blueprint for modern travel design, reflecting changes in how people move and what they carry [4] - The brand aims to be a reliable partner for modern travelers, aligning with the needs of a new generation of action-oriented individuals [4]