Xin Lang Cai Jing·2026-01-22 06:52Core Insights - The report by Xinhua News and Meituan Research Institute indicates a 36% year-on-year growth in service consumption orders related to a happy lifestyle on the Meituan app by 2025, with nearly 60% of consumers being post-95s [1][4] - The top ten cities for young people's leisure activities include Shanghai, Chengdu, Guangzhou, Shenzhen, Beijing, Hangzhou, Chongqing, Wuhan, Zhengzhou, and Suzhou [1][4] - Nine key trends in service consumption for 2025 are identified: saving happiness, experiential alternatives, value for money, pursuit of certainty, low-cost socializing, internal nurturing and external exercise, IP collaborations, returning to local areas, and playing locally [1][4] Consumption Trends - The search volume for "experience classes" is projected to increase by 70% in 2025, with a 152% surge in the supply of experience classes priced under 10 yuan [3][6] - The search volume for "alternative" products is expected to grow by 26.4%, while the supply of in-store products containing the keyword "alternative" will rise by 97.8% [3][6] - Shared massage chairs at airports and train stations are becoming popular, with the new smart massage space brand "Lemo Bar" achieving over 170,000 orders in a single day [3][6] Healing Services - There is a strong demand for healing services, with a 112% increase in search volume for healing-related keywords and a 111% growth in the number of merchants providing such services [4][6] - Many young consumers view healing services as an "emotional band-aid" [4][6] - Compared to traditional KTVs, self-service KTVs are experiencing significant growth, with a 604% increase in related transactions on Meituan in 2025; orders for unmanned karaoke rooms between 10 PM and 2 AM account for over 40% of total orders, catering to night owls and those with insomnia [4][6]