Core Viewpoint - The company has announced a share buyback plan, indicating confidence in its future performance and market position [1] Group 1: Domestic Market Outlook - The domestic market is experiencing an upward trend in demand [1] - The company has a large and highly engaged user base, with a diversified IP matrix maintaining popularity [1] - Recent actions to adjust supply and demand dynamics have led to a more balanced market, allowing the company to regain pricing power [1] - The reasonable pricing in the secondary market fosters a healthy commercial ecosystem based on genuine consumer demand, which is beneficial for long-term user base expansion and brand value accumulation [1] Group 2: Overseas Market Potential - There is significant potential in overseas markets, which are still in the early stages of development compared to the domestic market [2] - The company is actively increasing offline supply to encourage consumers to shift from online to offline purchasing [2] - Challenges include short IP cycles, weaker channel capacity, and reliance on single IPs, necessitating improvements in supply chain and logistics [2] - The U.S. market, as a key consumer market for trendy toys, presents substantial growth opportunities, with a focus on operational capabilities in the short term and IP-driven growth in the long term [2] Group 3: Sales Tracking - Google Trends data indicates that the search interest for the company's core IP "Labubu" peaked around Christmas and remains above average [3]
信达证券:维持泡泡玛特(09992)“买入”评级 经营高景气度持续