Core Viewpoint - The "New Appearance and New Atmosphere" initiative aims to establish professional ethics for micro-short drama actors, addressing the industry's current issues and promoting a healthier ecosystem in the micro-short drama sector [1][4]. Group 1: Requirements for Actors - The initiative outlines six key requirements for micro-short drama actors, emphasizing the need to be disseminators of truth, goodness, and beauty, and to reject vulgar performances aimed at gaining attention [2][3]. - Actors are urged to adhere to professional ethics, maintain moral standards, and present scripts with solid acting skills to earn audience recognition [2][3]. - The initiative calls for actors to avoid manipulating public opinion, engaging in false data creation, or inciting fan conflicts, thereby promoting honesty and integrity in their profession [3]. Group 2: Industry Context and Challenges - The micro-short drama industry has experienced explosive growth due to its "short, frequent, and fast" dissemination characteristics, but this rapid expansion has led to various issues, including low-quality content and unethical practices [4]. - There is a notable trend of prioritizing traffic over acting skills, with some actors resorting to tactics like buying followers and manipulating data to gain popularity, resulting in widespread audience dissatisfaction with acting quality [4]. - The initiative serves as a remedy for the industry's pain points, emphasizing the importance of actors' self-discipline and responsibility towards their roles, audiences, and the industry as a whole [4].
新时代微短剧演员职业操守倡议书发布,对短剧演员提出六点要求,多机构已响应
Yang Zi Wan Bao Wang·2026-01-22 06:50