Businesswire·2026-01-22 08:23Core Insights - China Eastern Airlines (CEA) announced a global distribution of consumption vouchers worth over 100 million yuan ($14.35 million) as part of the 2026 "Shopping in China" and New Year Consumption Season campaign [1] - The campaign is a collaborative effort between China's Ministry of Commerce and the Shanghai Municipal People's Government to stimulate consumer engagement [2] Initiatives and Promotions - CEA will implement special promotions for Chinese New Year purchases, selected products and services, and international consumption, along with themed activities to enhance consumer participation [2] - The airline plans to promote its innovative product, China PASS, which consolidates air travel benefits, local transportation, cultural attractions, and consumer offers into a single pass [3] Strategic Collaborations - CEA aims to collaborate with partners across various sectors, including commerce, tourism, culture, sports, and healthcare, to integrate high-quality resources and enhance travel experiences for global passengers [4] - The airline's global air route network covers 245 cities across 40 countries and regions, reaching a total of 255 destinations [4] New Services - CEA has launched an air-rail intermodal service on its international website, allowing multi-currency payments with foreign cards for integrated air-and-rail ticket purchases [5] - This service connects CEA's international destinations through major hubs in Shanghai, Beijing, Xi'an, and Kunming, facilitating convenient transfers between flights and rail segments [5]