年经济新热度｜年宵花“上新”：花漾年味的“新热潮”

Core Insights - The upcoming Lunar New Year is driving a peak sales period for the domestic flower market, with a focus on new domestic varieties and high-quality production capabilities [2] - The flower industry is experiencing a dual empowerment of consumption and production, creating a new wave of economic growth [2] Industry Overview - In Yunnan Lijiang Modern Flower Industry Park, various fresh-cut flowers are being harvested, with a daily output of approximately 100,000 stems and weekly exports of 100,000 to 150,000 stems to countries like Japan, South Korea, Thailand, and Russia [2] - Many flower companies are increasing inventory in anticipation of market demand to ensure stable supply before the holiday [2] Market Dynamics - The Dounan Flower Market features over 1,600 varieties of fresh-cut flowers, with popular species like butterfly orchids and large-flowered orchids in high demand during the festive season [2] - The rise of "Chinese chip" varieties and explosive online sales are contributing to a thriving flower market, stimulating new economic momentum [2] Economic Impact - According to the China Flower Association, the retail consumption market for flowers is expected to reach nearly 220 billion yuan in 2024, representing a year-on-year growth of approximately 8%, with e-commerce sales accounting for about 120 billion yuan [2] - The flower industry is developing robustly, forming a market scale of over 100 billion yuan, and the "fresh flower economy" is enhancing the well-being of the public [2]