初瑞雪“广货行天下”直播专场销售额破亿，打响广货新年“开门红”

Core Insights - The "Guangdong Goods Going Nationwide" spring campaign initiated by the Guangdong Provincial Government has successfully launched its first live broadcast event, achieving over 100 million yuan in sales and attracting more than 33 million viewers [1][3] - The event featured 127 well-known Guangdong brands across seven categories, with significant sales from products like the Vatti smoke and stove set and the Angel water purifier, showcasing the strong market appeal of Guangdong products [3][5] Group 1 - The live broadcast resulted in 950,000 orders being placed, covering all 31 provinces and over 360 cities in China, effectively promoting Guangdong products nationwide [1][3] - 35 products achieved sales exceeding 1 million yuan during the event, highlighting the strong demand for Guangdong goods [3] - The Guangdong duck egg was a standout product, selling over 2 million units, demonstrating the effectiveness of the collaboration between XinXuan and local producers [3][5] Group 2 - The live broadcast emphasized cultural storytelling, showcasing the heritage and craftsmanship behind each product, which enhances the appeal of Guangdong goods as cultural ambassadors [5] - XinXuan Group aims to leverage its supply chain capabilities to further promote Guangdong agricultural products and regional brands, contributing to the high-quality development of the Guangdong economy [6] - The campaign is characterized by a collaborative model involving government support, platform promotion, and enterprise participation, facilitating direct access for consumers to high-quality Guangdong products [6]