个人消费贷财政贴息政策扩容，花呗已联动平台商家补贴加码23%

Group 1 - The Ministry of Finance has optimized the implementation of the personal consumption loan interest subsidy policy to further promote consumer spending, extending the policy period to the end of 2026 and removing the previous limit of 500 yuan on single consumption subsidies [1][2] - Ant Group's consumer finance division, Ant Consumer Finance, is one of the first 23 institutions to implement the subsidy policy, primarily providing state subsidy services through Huabei installment plans, combining policy subsidies, financial support, and merchant discounts to leverage more social resources [1][3] - Since the implementation of the subsidy policy in September 2025, the amount subsidized by platform merchants to consumers has increased by 23% year-on-year, enhancing the policy's effect on boosting consumption [1][3] Group 2 - The "14th Five-Year Plan" emphasizes the need to boost consumption and increase inclusive policies directly benefiting consumers, with recent measures from multiple ministries signaling a strong commitment to this goal [2] - The recent optimization measures include raising the maximum subsidy per transaction from 500 yuan to 3000 yuan, expanding the coverage to include credit card installment services, and adding hundreds of new financial institutions to the program [2][4] - The introduction of the "National Subsidy" product section on platforms like Taobao and Tmall has made it easier for consumers to access subsidized installment products, with millions of consumers browsing this section since its launch [3][4] Group 3 - The implementation of the national subsidy policy in installment interest-free scenarios has effectively released consumer potential, with average installment spending increasing by 18% during the Double 11 shopping festival compared to September [4][6] - Various sectors, including apparel, home appliances, and automotive, have seen over 20% growth in interest-free installment transactions, with the apparel sector experiencing nearly 50% growth [4][6] - The collaborative efforts of financial institutions, merchants, and government initiatives have created a win-win situation, enhancing sales for merchants while providing tangible benefits to consumers [7][6]