粤味珍品·清远丝苗米，何以行天下？|三问清远丝苗米②

Core Viewpoint - The article highlights the growing popularity and market expansion of Qingyuan's Si Miao rice, emphasizing its journey from local production to national recognition through innovative marketing strategies and participation in major trade events [2][3][9]. Group 1: Market Expansion - Qingyuan Si Miao rice is actively entering major consumer markets across China, including cities like Guangzhou, Shanghai, and Shenzhen, through a series of promotional events [6][5]. - The rice has successfully participated in various exhibitions, including the 21st China International Grain and Oil Products and Equipment Technology Exhibition, where it attracted numerous buyers [8][30]. - The local government is leveraging the "12221" market system to enhance the brand's visibility and market penetration [12][10]. Group 2: Marketing Strategies - Qingyuan's marketing approach includes a multi-dimensional communication matrix that combines cultural promotion, scene penetration, and channel expansion [17][21]. - The brand has organized community engagement activities, such as "Si Miao rice into communities," to increase local awareness and consumption [23][25]. - Online marketing efforts include creating dedicated topics on platforms like Douyin, showcasing the rice's unique qualities and culinary uses through engaging content [36][37]. Group 3: Cultural and Historical Significance - The cultural heritage of Qingyuan's rice farming is being highlighted through artistic collaborations and historical narratives, adding depth to the brand [20][19]. - The rice's historical significance is emphasized by archaeological findings that connect it to ancient agricultural practices, enhancing its brand story [20][19]. Group 4: Future Prospects - The ongoing promotional activities and strategic marketing initiatives are expected to further elevate Qingyuan Si Miao rice from a regional brand to a nationally recognized product [30][46]. - The brand aims to integrate into the national market by leveraging the Greater Bay Area's economic influence and consumer base [46][45].