“生肖水”被炒至1999元一套,农夫山泉:只送不卖
Xin Lang Cai Jing·2026-01-22 08:53

Group 1 - The core viewpoint of the article highlights the significant market interest and high resale prices for the limited edition "Zodiac Water" from Nongfu Spring, with some sets being listed for over 1680 yuan [2] - The "Zodiac Water" series includes limited edition bottles released over the past eleven years, with notable listings on second-hand platforms like Xianyu, where prices reach up to 10,000 yuan for certain sets [2] - Nongfu Spring's response emphasizes that the Zodiac collectible bottles are designed as a means of consumer engagement and cultural communication, with a focus on gratitude rather than commercial sales [5] Group 2 - In the first half of 2025, Nongfu Spring reported a revenue of 25.622 billion yuan, a year-on-year increase of 15.6%, and a net profit of 7.622 billion yuan, up 22.1% [6] - The company's gross margin improved from 58.8% to 60.3% year-on-year, with basic earnings per share reaching 0.677 yuan, reflecting a 22.0% increase [6] - The beverage sector, particularly the tea drinks and packaged water segments, has shown strong growth, contributing to record-high performance for the company [6]