运动科技第一股Keep再添殊荣：获评“AAA知名商标品牌”

Core Insights - Keep has been awarded the AAA Famous Trademark Brand Evaluation Certificate by the China Trademark Association, becoming the first brand in the sports technology industry to receive this honor, which reflects its leading position and high brand recognition in the market [1][4]. - The AAA evaluation is a rigorous assessment based on five dimensions: law, management, market, finance, and social responsibility, utilizing 5 primary indicators, 18 secondary indicators, and 42 tertiary indicators [1][4]. - Keep's app, launched in 2015, focuses on providing professional fitness guidance services, offering a variety of online courses and value-added services tailored to user needs [1][4]. Company Developments - In 2021, Keep introduced the slogan "Discipline gives me the freedom to be happy," encouraging users to enjoy exercise [2][5]. - Keep went public on the Hong Kong Stock Exchange in July 2023, becoming the "first stock in sports technology" [2][5]. - In March 2024, Keep updated its mission and vision to "inspire every movement and make the world vibrant," aiming to become "the free sports field for 1 billion athletes" over the next decade [2][5]. Technological Advancements - In March 2025, Keep launched the Kinetic.ai model, a specialized tool in the sports health vertical, and introduced the first universal AI coach, Kaka, which customizes training plans based on user needs [2][5]. - The recognition as an AAA Famous Trademark Brand underscores Keep's commitment to professionalization and quality in fitness services [2][5]. Future Plans - Keep plans to deepen course development and enhance its intelligent service system, leveraging AI and big data to improve the scientific and personalized nature of fitness guidance [2][5]. - The company aims to provide professional and convenient fitness services to a broader audience, contributing to the development of national fitness initiatives and promoting Chinese sports technology brands globally [2][5].