“爱你老己”不只是梗！分期乐商城美妆护肤类悦己消费环比激增45%

Group 1 - The core concept of "self-consumption" is evolving from a niche label to a mainstream trend, as evidenced by the significant increase in sales of jewelry and beauty products on the installment shopping platform, Fenqile Mall [1][7] - Fenqile Mall, a subsidiary of Lexin (NASDAQ: LX), covers nearly one million brands and merchants, offering a wide range of products, which has led to a surge in consumer interest in self-care items [1][7] Group 2 - There is a notable increase in non-essential and non-replaceable consumption categories, with self-care products showing strong growth resilience compared to basic consumer goods that emphasize cost-effectiveness and durability [2][8] - Recent data from Fenqile Mall indicates that the transaction amount for beauty and skincare products has increased by 45% month-over-month, with the number of orders rising by 32% [2][8] - The share of first-tier brands in beauty and skincare consumption has significantly increased, with top brands including Chanel, Yves Saint Laurent, Lancôme, and Estée Lauder, reflecting consumers' simultaneous pursuit of brand and quality in self-consumption [2][8] Group 3 - Consumers are experiencing a rebalancing of rational and emotional perspectives in their purchasing decisions, leading to a more mature consumption mindset [5][10] - The trend of self-consumption is extending beyond individual preferences to include care for family members, resulting in a noticeable increase in essential consumption related to family life quality [5][10] - Notable growth in essential items includes a 1495% year-over-year increase in heater transaction amounts and a 480% increase in order volume, as well as a 406% increase in warm clothing transaction amounts and a 2577% increase in order volume [5][10] Group 4 - Fenqile Mall has been a pioneer in China's installment shopping model and has adapted to multiple shifts in consumer trends over its more than ten years of operation [6][11] - The platform continues to focus on the consumption needs of young users, leveraging its unique advantages to enhance individual quality of life [6][11] - In the wave of self-consumption, Fenqile Mall aims to support the Chinese consumer market in becoming more confident, resilient, and vibrant [6][12]