“外来客”成“广货”，茂名茂南罗非鱼何以行天下？

Core Viewpoint - The article discusses the transformation of tilapia from an imported species to a local staple in Guangdong, specifically in Maoming, highlighting its journey from foreign fish to a significant cultural and economic product in China [1][10]. Group 1: Industry Development - Tilapia, known as "African catfish," has become a popular dish worldwide, with the largest farming base located in Guangdong, China, rather than its native Africa [2][3]. - The tilapia industry in Maoming has evolved from introducing fish seedlings in the 1960s to becoming a leading player in the industry, with an annual production value of 2.5 billion yuan [16][24]. - The region's favorable climate and water quality have contributed to the high-quality growth of tilapia, making it a competitive product in the market [18][20]. Group 2: Market Positioning - Maoming tilapia has transitioned from being an exotic species to a recognized regional brand, symbolizing safety, quality, and traceability in Guangdong seafood [25][27]. - The tilapia industry has developed a complete supply chain, from breeding to processing, enhancing its market competitiveness and allowing it to integrate into the global food supply chain [23][36]. Group 3: Global Expansion - The tilapia is recognized by the FAO as one of the six major food sources for humanity, aligning with global health trends due to its high protein and low-fat content [31][32]. - Maoming tilapia has established a strong international presence, exporting to over 20 countries, including the USA and Canada, generating significant foreign exchange earnings [45][46]. Group 4: Strategic Adaptation - In response to changing international market conditions, the tilapia industry in Maoming is shifting from an export-oriented model to a dual-circulation strategy focusing on domestic sales [59][60]. - The industry is leveraging local quality and supply chain advantages, enhancing brand recognition through targeted marketing campaigns, such as promotions in major urban centers [72][74].