认养一头牛官宣品牌代言人赵丽颖

Core Viewpoint - The collaboration between "Raising a Cow" and actress Zhao Liying signifies a strategic partnership that aligns with the brand's long-term commitment to industry depth and the actress's professional image, emphasizing mutual recognition and trust [1]. Group 1: Brand and Market Performance - "Raising a Cow" reported a revenue exceeding 7 billion yuan in 2025, showing a steady growth from over 5 billion yuan in 2024 [2]. - The brand has established a strong presence in both online and offline channels, ranking high in mainstream e-commerce platforms for categories like ambient dairy products and children's milk, and covering nearly 30 provincial-level regions in China [2]. - The company has built a robust supply chain with 10 dairy farms and 4 beef cattle farms, maintaining a self-sufficiency rate of over 95% for milk supply [2]. Group 2: Product and Innovation Strategy - The brand has developed a diverse product matrix that includes ambient milk, low-temperature milk, milk powder, ice cream, and beef, catering to various consumer segments such as children, high-end markets, families, and restaurants [3]. - "Raising a Cow" has achieved significant recognition, serving over 60 million purchasing users and 38 million members, and has been awarded titles such as "National Key Leading Enterprise in Agricultural Industrialization" and "National High-tech Enterprise" [3]. Group 3: Industry Context - The brand's development reflects the characteristics of the current era, integrating deeply with China's mobile internet consumer ecosystem, which has transformed communication between consumers and brands [3]. - The Chinese dairy market, valued at over 650 billion yuan, presents substantial growth potential, with consumer demand becoming a core driver of industry development [3].