报告显示：连锁餐饮发展从规模优先转向质效优先

Core Insights - The report from the China Chain Operation Association indicates that the number of chain restaurant stores is expected to continue growing in 2025, with a shift in focus from scale to quality and efficiency in development [1][2] Group 1: Expansion Plans - Over 40% of surveyed chain restaurant companies mentioned plans for cautious expansion in 2026, emphasizing stricter site selection evaluations and clearer single-store profitability models [1] - More than 30% of respondents plan to shift their strategic focus from external expansion to internal optimization, aiming to enhance operational efficiency and profitability of existing stores [1] Group 2: Market Focus - Tea and coffee chain enterprises are targeting lower-tier markets and overseas markets, aiming to improve operational efficiency through digital management and supply chain upgrades [1] - Fast food and snack chain companies are focusing on "product upgrades," "quality enhancement," and "scene integration," with some proposing a diversified development strategy of "catering + retail + cultural tourism" [1] Group 3: Operational Efficiency - Full-service chain restaurants are emphasizing "cost reduction and efficiency improvement," "internal skill enhancement," and "product optimization," focusing on brand youthfulness and cultural IP development to increase brand value [2] - Many companies are prioritizing single-store model optimization and regional deepening over store scale expansion, with a greater emphasis on store atmosphere, product quality, customer satisfaction, and improvements in supply chain and organizational capabilities [2]