天猫超市启动闪购年货节 杭州将率先实现闪购4小时送达

Core Insights - Tmall Supermarket has launched a flash purchase Spring Festival event in Hangzhou, becoming the first city in China to achieve a 4-hour delivery service for the entire city during the holiday season [1] - The flash purchase service has expanded from 20 to 50 cities, serving over 400 million users, with plans to fully integrate with "Taobao Flash Purchase" by July 2025 [1] - The company has implemented three core reforms to achieve the 4-hour delivery: adjusting product specifications, optimizing warehouse layout, and precisely matching consumer demand [1] Group 1 - The flash purchase service in Hangzhou will not close during the Spring Festival, ensuring delivery speed remains high compared to last year's average next-day delivery [3] - Tmall Supermarket has established a multi-layered warehouse network in Hangzhou, combining large and small warehouses to enhance delivery efficiency, achieving over a 50% improvement in overall delivery time [1][2] - The company has introduced over 1,000 quality Spring Festival products under its private label "Tmall Supermarket Selection," focusing on health and quality, catering to changing consumer preferences [2] Group 2 - The intelligent system at the Yuhang Renhe flash purchase warehouse dynamically optimizes inventory layout and picking paths, significantly improving picking efficiency [2] - Tmall Supermarket's strategy reflects a shift in consumer demand from low prices to high-quality products with clean ingredient lists and enjoyable experiences [2] - The company is prepared for an influx of tourists during the Spring Festival, ensuring that the product offerings meet both local residents' and visitors' urgent needs [3]