Professional-category Finals of "Discover Shanghai" Tourism Guide Competition Open, Spotlighting a More Accessible City

Core Insights - The "Discover Shanghai" Tourism Guide Super Competition concluded with significant participation and attention, showcasing the city's cultural and tourism resources [1][3] Group 1: Competition Overview - The competition received 640 entries, with 150 guides shortlisted for the finals, highlighting the competitive nature of the event [1][2] - A total of 50 winners were awarded across various prize categories, along with 50 special-category awardees, indicating a diverse range of recognized contributions [2] Group 2: Industry Impact - Winning guides are being developed into tourism products, allowing residents and visitors to explore Shanghai during the Spring Festival, which is expected to boost local tourism [3] - The competition serves as a platform for professional tourism content creators to showcase innovation and expertise, enhancing Shanghai's tourism image [3] Group 3: Key Features of Winning Guides - Over 80% of the shortlisted guides were created by frontline tourism professionals, emphasizing the importance of hands-on experience in content creation [5] - Spring Festival-themed routes have gained attention, featuring traditional activities and modern storytelling to engage contemporary audiences [6] - Personalized travel themes, such as women-oriented travel and pet-friendly routes, reflect the growing demand for niche and customized travel experiences [7]