Guo Ji Jin Rong Bao·2026-01-22 10:15Core Viewpoint - The Chinese smartphone market is projected to see a slight decline in shipments in 2025, with a total of approximately 284 million units, representing a year-on-year decrease of 0.6% [1][2]. Market Overview - The first half of 2025 experienced growth due to the "national subsidy" and the Spring Festival sales peak, but the market showed weakness in the second half due to early demand release, depletion of subsidy funds, and rising costs [1]. - IDC forecasts a more significant decline in shipments for 2026, driven by ongoing cost pressures, particularly from expected increases in storage prices [1]. Market Share and Rankings - Huawei regained the top position in the Chinese smartphone market with shipments of 46.7 million units and a market share of 16.4%, marking its return to the number one spot for the first time since 2020 [1][2]. - Apple and Vivo are tied for second place, with shipments of 46.2 million and 46.1 million units, respectively, both holding a market share of 16.2% [2]. - Xiaomi and OPPO follow in fourth and fifth places, with shipments of approximately 43.8 million and 43.4 million units, respectively, both exceeding 15% market share [1][2]. Year-on-Year Changes - Huawei's shipments decreased by 1.9% compared to 2024, while Vivo experienced a more significant decline of 6.6%, placing it at the bottom among the top manufacturers [3]. - In contrast, Apple, Xiaomi, and OPPO saw slight increases in their shipment volumes, with Apple ending a three-year decline in shipments [3]. - The iPhone 17 Pro Max emerged as the best-selling model, enhancing Apple's position in the high-end market segment [3]. - Xiaomi's strategy to penetrate the high-end market with models like the Xiaomi 17 Pro and Pro Max has resulted in a doubling of its market share in the segment above $600, while maintaining a strong position in the sub-$200 market [3].