宣称儿童唇膏“食品级”被立案调查！戴可思致歉：已撤回宣传

Core Viewpoint - The children's lip balm brand "Dai Kesi," endorsed by Guo Jingjing and Liu Tao, is under investigation for allegedly violating regulations by labeling a product as "food-grade lip balm" [1][2][4]. Group 1: Regulatory Issues - The product in question was sold on e-commerce platforms and claimed to be "food-grade," which is against the "Regulations on the Supervision and Administration of Children's Cosmetics" issued by the National Medical Products Administration in 2021 [2][4]. - The local market supervision bureau has initiated an investigation into "Wuxi Dai Kesi Biotechnology Co., Ltd." regarding this matter [4]. Group 2: Company Response - On January 22, Dai Kesi issued an apology, stating that the "food-grade" terminology was a misunderstanding by promotional staff and was not approved by the company [6][8]. - The company emphasized that the controversy pertains only to advertising language and does not involve product quality or safety issues [6][8]. Group 3: Company Background and Performance - Dai Kesi was founded in 2017 and primarily focuses on baby care products, with a product price range from 6.9 yuan to 229 yuan [8]. - The company has received eight rounds of financing from investors including Lafang Cosmetics and Xiangfeng Investment [8]. - Sales figures show significant growth, with GMV reaching 20 million yuan in 2019, 100 million yuan in 2020, and surpassing 1 billion yuan in 2022 [10]. The founder aims for sales to exceed 1 billion yuan by 2025 [10].