连连国际发布LianLian跨境商家信心指数2025年度回顾报告

Core Insights - The LianLian Cross-Border Merchant Confidence Index for 2025 indicates that cross-border sellers are facing cost and competitive pressures while maintaining confidence in future operations [1][2] - The index, launched in January 2025, aims to provide valuable insights and decision support for the industry through monthly surveys tracking seller performance and expectations [1] Index Structure - The index consists of three components: the total index, the expectation index, and the current index. The current index reflects sellers' views on the present situation, while the expectation index reflects their outlook for the next three months [1] - A total index value above 100 indicates optimism, equal to 100 indicates neutrality, and below 100 indicates pessimism [1] Annual Review Findings - In 2025, the total index remained stable in a high range of 105 to 119, while the current index fluctuated between 84 and 93, indicating a cautious attitude and operational pressure among sellers [1] - The expectation index consistently operated in an optimistic range of 125 to 148, showing sellers' long-term confidence in future development [1] Industry Outlook - Despite facing challenges such as increased competition, cross-border merchants maintain a strong optimistic outlook for future sales performance and industry recovery [2] - LianLian International aims to leverage its resources to provide a referenceable "thermometer" and "barometer" for the industry, continuously optimizing the LianLian Cross-Border Merchant Confidence Index to offer valuable forward-looking insights [2]