Group 1 - The core theme of the event is "rising against the trend, breaking through growth," highlighting a shift in consumer market logic towards deep emotional resonance with consumers, emphasizing "healthier, more cultural, and smarter" trends [1] - The health demand is reshaping consumer decision-making, making it crucial for brands to focus on health lifestyle segments to break through market challenges [1] - Lin Xiaosheng, a health food brand, won the "2025 China New Consumption Excellence Brand Award" due to its product innovation and high growth performance [1] Group 2 - Lin Xiaosheng adheres to the core philosophy of "fresh and original taste," aiming to meet contemporary consumer demands for both health and flavor, aligning with industry health trends [3] - In 2025, Lin Xiaosheng demonstrated strong growth, ranking first in the oyster sauce category on Douyin and achieving top positions during major sales events like JD's 618 and Double 11, competing alongside industry leaders [5] - The company has successfully established three product lines: condiments, convenient meals, and snacks, with rapid online growth and a nationwide offline sales network covering 34 provinces, serving over 10 million users [5]
锚定健康赛道破局增长，林小生获“2025年中国新消费卓越品牌奖”
Xin Lang Cai Jing·2026-01-22 11:00