WUSHANG GROUP(SZ:000501) Xin Hua Wang·2026-01-22 10:59Core Insights - The article highlights the success of the Wushang Dream Era Plaza in Wuhan, which has become a popular destination due to its diverse offerings and unique design [1] Group 1: Business Model and Offerings - Wushang Dream Era Plaza features a total construction area of approximately 800,000 square meters, housing over 900 retail, dining, and entertainment outlets [1] - The plaza aims to create a one-stop comprehensive space for eating, drinking, playing, and shopping, allowing citizens to enjoy a "micro-vacation" in the city center [1] - The management has intentionally balanced traditional retail and experiential offerings at a ratio of approximately 1:1 to meet various consumer needs [1] Group 2: Popular Attractions - The WS Hot Snow Miracle, located on the 8th floor, is a popular indoor skiing venue that allows visitors to experience skiing without leaving the city [2][3] - The WS Dream Park, an all-weather indoor theme park, features attractions like a launch coaster and flying cinema, making it a favored weekend destination for families [5] - A vibrant street area on the 5th floor focuses on youth culture, including anime, trendy toys, and esports, effectively attracting university students [5] Group 3: Performance Metrics - During the New Year's holiday in 2026, the overall foot traffic at Wushang Dream Era Plaza increased by over 80% year-on-year, with significant growth in sales [7] - The management emphasizes the importance of creating differentiated, experiential, and socialized commercial spaces to connect with urban emotions and continuously provide fresh experiences and value [7]