农夫山泉生肖水被炒至超1680元一套,官方回应
Di Yi Cai Jing·2026-01-22 11:34

Core Viewpoint - The recent launch of the "Year of the Horse" collectible glass bottle water by Nongfu Spring has led to significant speculation in the secondary market, with sets being sold for over 1680 yuan, reflecting a growing interest in collectible items from the brand [1]. Group 1: Product Details - The "Year of the Horse" collectible water series includes limited edition zodiac water bottles released by Nongfu Spring from 2016 to the present, totaling eleven years of production [1]. - Some sellers on second-hand platforms are offering these collectible bottles, with prices for earlier editions like the 2016 "Golden Monkey Water" and 2017 "Golden Rooster Water" reaching over a thousand yuan [4]. - The collectible series is characterized by limited annual releases of 100,000 to 200,000 sets, making early editions particularly rare and valuable [4]. Group 2: Market Response - There is a notable demand for the zodiac water sets, with hundreds of users expressing interest on second-hand platforms, indicating a robust market for these collectibles [4]. - A seller from Henan is listing the "Year of the Monkey" water for 1999 yuan, while another seller from Zhejiang is asking for 10,000 yuan for a set that includes both full bottles and empty ones [4]. - The product has garnered significant attention, with 96,000 views and 149 users indicating interest on the platform [4]. Group 3: Company Positioning - Nongfu Spring has stated that the collectible glass bottle water is sourced from the Changbai Mountain Mo Ya Spring and that the design process took three years [4]. - The company emphasizes that the collectible series is intended as a gesture of gratitude towards consumers and serves as a medium for cultural communication and blessings [4]. - Consumers can access the collectible water through official online channels, including promotional activities and lottery systems [8].