Tilray(US:TLRY) Globenewswire·2026-01-22 12:00Core Insights - SweetWater Brewing Company, a leading craft beer brand in the Southeast, has launched Big Trip Double IPA, a high-ABV extension of its popular Daytrip IPA, featuring a bold 9% ABV and bright citrus notes [3][4]. Product Details - Big Trip is crafted with a blend of Mosaic, Idaho 7, Sultana, Citra, and El Dorado hops, along with 2-row, Pilsner, and Wheat grains, providing a refreshing flavor without the maltiness typical of imperial styles [4]. - The new product will be available in 19.2 oz and 6-pack 12 oz cans, rolling out nationwide in various retail locations [4][5]. Market Trends - Double IPAs are currently the second most popular craft style in the Southeast, with the 19.2 oz can format being the number one style for this category [4][5]. - Tall singles and six packs account for 80% of sales for high-ABV brews in the Southeast, indicating a strong market preference for these formats [5]. Company Background - SweetWater Brewing is recognized for its diverse range of craft beers and is committed to environmental conservation through initiatives like the Save Our Water campaign [6]. - The company is a subsidiary of Tilray Brands, Inc., which operates globally in the cannabis and consumer packaged goods sectors [6][8].