现代服务业高质量发展典型案例连载 | 江西景德镇：以研发设计和品牌建设赋能陶瓷产业创新发展

Core Viewpoint - The article emphasizes the integration of advanced manufacturing and modern service industries in Jingdezhen, Jiangxi Province, focusing on enhancing the ceramic industry through innovation, design, and brand development [1][2]. Group 1: R&D Innovation - The city has strengthened R&D innovation by collaborating with major research institutions, establishing platforms like the Harbin Institute of Technology's Special Ceramics Research Center, and creating a comprehensive industrialization chain for research outcomes [1]. - A fund of 6.5 billion yuan has been set up to support collaborative innovation between enterprises and universities, aiming to overcome critical technological challenges [1]. Group 2: Creative Design Activation - Jingdezhen has developed a global ceramic creative design center, exemplified by the Sanbao Design Valley, and established the Jingdezhen International Silk Road Academy to connect global design resources [2]. - The city hosts various international design competitions, such as the "Jingdezhen Award" and the "China Bowl" International Creative Design Competition, to promote innovative ceramic products [2]. Group 3: Brand Development - The city has formulated 23 group standards for "Jingdezhen-made" ceramics and introduced the first local regulations for ceramic brand protection, known as the "Jingdezhen-made Ceramic Protection Regulations" [2]. - A dual certification system combining "enterprise trademarks + geographical indications" has been implemented to enhance brand standardization, alongside the establishment of a digital platform for product traceability and authenticity verification [2].