美的与长安汽车共探“人-车-家”价值融合
Xin Hua Cai Jing·2026-01-22 12:41

Core Viewpoint - Midea Group and Changan Automobile have signed a strategic cooperation agreement to focus on the "human-vehicle-home" smart ecosystem, aiming to enhance the interconnectivity between smart homes and smart cars, facilitating comprehensive collaboration from consumer scenarios to enterprise production [1]. Group 1: Strategic Cooperation - The partnership aims to leverage Changan's extensive vehicle lineup and production capacity of nearly 3 million units annually to enhance data and service systems for the "human-vehicle-home" ecosystem [1]. - Midea has previously established collaborations with leading automotive companies such as BYD and Changan since launching its "human-vehicle-home" ecosystem strategy in August of the previous year [1]. Group 2: Industry Trends - The concept of "human-vehicle-home" is evolving from mere remote control of devices to a seamless smart experience across various life scenarios, with vehicle-home interconnectivity becoming a necessity [2]. - Midea is attempting to create new value by focusing on connection, scenarios, and services, rather than just adding functionalities [2]. Group 3: Technological Integration - Midea provides standardized open interfaces and development tools to partners, allowing them to utilize Midea's comprehensive smart home services without being "tied down," thus lowering the psychological barriers and costs for partners to join the ecosystem [2]. - The integration of AI and proactive service capabilities is expected to enhance user experience, such as automatically entering "home mode" when a vehicle approaches within one kilometer of the home [2]. Group 4: Ecosystem Development - Midea is building a more inclusive and sustainable smart ecosystem through open collaboration with partners like Changan, transforming various lifestyle concepts into reality [3].