明晰名称申报法律性质 细化申报服务流程 ——《企业名称申报指引（2025年版）》解读

Group 1 - The core viewpoint of the news is the implementation of the "Enterprise Name Registration Management Regulations" which shifts from a pre-approval system to a self-declaration system for enterprise names, aimed at optimizing the business environment and reducing institutional costs for starting a business [1][4] Group 2 - The "Enterprise Name Declaration Guidelines (2025 Edition)" provides clear operational guidance and addresses issues such as inconsistent understanding of the nature of name declaration and the need for detailed operational processes, which helps unify understanding and improve efficiency [2] Group 3 - The legal nature of the enterprise name declaration system is clarified, indicating that it provides convenience services rather than administrative approvals, aligning with the original intent of the self-declaration reform [3][4] Group 4 - The declaration process is defined by a "two-part method," allowing applicants to declare names through local market supervision departments, with specific requirements for names not containing administrative divisions [5] Group 5 - The guidelines emphasize that the results of the name declaration system do not constitute administrative approvals, and the registration authority retains the right to review compliance with legal regulations during the registration process [6]