山东临沂：老字号国潮年货大集开幕

Core Viewpoint - The 2026 Old Brand National Trend New Year Goods Fair has opened in Linyi, Shandong, focusing on promoting traditional old brand products for the upcoming New Year celebrations [3][4][6]. Group 1: Event Overview - The fair is themed "Bringing Old Brands Home for the New Year" and spans an area of 10,000 square meters, creating an immersive shopping experience for consumers [3][4][6]. - Various themed exhibition areas have been set up, including sections for New Year's Eve dinner, family reunions, visiting relatives and friends, and traditional cultural experiences [3][4][6]. Group 2: Consumer Engagement - The event features live streaming sales of old brand products, enhancing consumer engagement and accessibility [3][4][6]. - The fair aims to attract a wide range of visitors, promoting the cultural significance of traditional products during the festive season [3][4][6].