2026年山西春节非遗民俗推介会：搭建平台 激活非遗消费潜力

Core Viewpoint - The 2026 Shanxi Spring Festival Intangible Cultural Heritage (ICH) Folk Activity Promotion Conference aims to create a platform for the precise connection between ICH representative projects, their inheritors, and the tourism market, exploring pathways for transforming ICH folk activities and injecting cultural connotations into tourism products to stimulate cultural and tourism consumption potential [1][3]. Group 1 - The event is organized by the Shanxi Provincial Department of Culture and Tourism under the theme of "Integration and Development," featuring project promotion, achievement displays, and salon dialogues to showcase the charm of Shanxi's ICH folk culture [3]. - Professor Wei Caihua from Shanxi University presented an overall promotion of "Shanxi Spring Festival Intangible Cultural Heritage," outlining the ICH system and core values of Shanxi [3]. - Various regions and scenic spots in Shanxi, such as Jinzhong City, Yingxian, Lingqiu County, and the Hongtong Daikai Tree Scenic Area, promoted new Spring Festival ICH folk activities and tourism products, demonstrating diverse practices from "resources" to "products" [3]. Group 2 - The promotion conference is a key event of the "Shanxi ICH Consumption Art Season (Winter)" and is an important measure to transition ICH from being "alive" to "flourishing" [3]. - Through concentrated displays, precise connections, and in-depth discussions, the conference aims to enhance the visibility and influence of Shanxi's ICH, facilitating connections between representative ICH projects and tourism enterprises, and fostering cooperation intentions [3][4]. - The Shanxi Provincial Department of Culture and Tourism indicated that multiple cooperation intentions achieved during the conference are expected to materialize in the Spring Festival tourism market, injecting strong "ICH momentum" into the province's winter tourism consumption [4].