Bombora Partners with Proximic By Comscore to Create New B2B Predictive Audiences

Core Insights - Bombora has partnered with Proximic by Comscore to introduce 300 new contextual audiences based on Bombora's proprietary B2B data, enhancing the value of the B2B ecosystem for stakeholders [1][2] Group 1: Partnership and Product Offering - The integration of Bombora's B2B data with Proximic's predictive AI technology allows advertisers to access sophisticated contextual targeting based on essential B2B attributes such as industry, job function, and professional group [2][4] - Advertisers can activate these new segments through The Trade Desk's Contextual Marketplace or via Deal IDs through Microsoft Monetize, providing access to major programmatic platforms like DV360, Yahoo DSP, and Adobe [3] Group 2: Strategic Importance - The partnership exemplifies Bombora's commitment to providing seamless access to its B2B data, enabling advertisers to implement sophisticated advertising strategies and reach their ideal professional audiences [4] - The combination of Proximic's AI-powered predictive signals with Bombora's data creates specialized segments that enhance addressability and drive results in a complex digital landscape [4] Group 3: Company Overview - Bombora is recognized as a pioneer in B2B data, connecting the B2B ecosystem through a unique Data Co-op of leading publishers and data providers, leveraging advanced AI models to create a comprehensive view of company research behavior [5] - The company offers a range of solutions including Intent, Identity, B2B Audiences, and Campaign Measurement, making them accessible across various B2B MarTech, RevTech, SalesTech, and AdTech platforms [5]