广汽集团:公司高度重视自主品牌发展
Zheng Quan Ri Bao·2026-01-22 13:40

Core Viewpoint - GAC Group emphasizes the importance of its independent brand development in the context of electrification and intelligent innovation, facing challenges due to market competition and structural issues in sales and marketing [1] Group 1: Challenges and Responses - Since 2025, the sales of key new energy models have been under pressure due to intense market competition, price wars, and inefficiencies in the sales system [1] - The company is adopting a strategy of relying on sales in the short term, products in the medium term, and reforms in the long term to improve sales and profitability [1] Group 2: Reform Initiatives - The "Panyu Action" integrated reform was launched in November 2024, aiming to strengthen the independent brand [1] - The reform is structured in a "2+3+X" phase, with initial achievements including a reduction in model development cycles to 18 months and a decrease in R&D costs by over 10% [1] - Business efficiency and decision-making efficiency have improved by approximately 50% [1] Group 3: Future Goals - The company aims to create a "New GAC" by solidifying its seven major sectors, focusing on "stabilizing joint ventures, strengthening independence, and expanding ecosystems" [1] - The company is committed to enhancing operational quality and achieving sustainable, high-quality development through three key battles: user demand, product value, and service experience [1]