Wix Returns to the Super Bowl

Group 1 - Wix.com Ltd. will air a TV commercial during the Super Bowl LX on February 8, 2026, showcasing its brand and new platform [1] - The campaign follows the launch of Wix Harmony, which combines AI-powered vibe coding with human control, aiming to enhance web creation [2] - Wix Harmony is designed to bridge speed and creativity with structure and scale, facilitating the transition from inspiration to a business-ready online presence [2] Group 2 - Omer Shai, CMO at Wix, emphasized that the Super Bowl provides a significant platform to demonstrate the integration of AI and human creativity in web creation [3] - Further details about the campaign and its creative direction will be disclosed closer to the Super Bowl event [3] Group 3 - Wix is a global platform founded in 2006, empowering millions of users with tools for creating, managing, and growing a digital presence [4] - The platform offers advanced AI, flexible web design, hosting, and robust business solutions, aiming to help users build stronger brands and connect with audiences [4] - Wix is focused on shaping the future of digital experiences through its intuitive AI-powered website builder and no-code application creation [4]