Wingstop and PopUp Bagels Team Up on "Lemon Pepper Schmear" for Bold Flavor, All Day Long

Core Insights - Wingstop and PopUp Bagels are collaborating to launch a limited-edition "Lemon Pepper Schmear" that combines Wingstop's iconic flavor with PopUp Bagels' cream cheese spread [1][2][4] Company Overview - Wingstop, founded in 1994 and headquartered in Dallas, TX, operates over 3,000 restaurants globally, with 98% owned by brand partners [5] - The company reported approximately $5 billion in system-wide sales for fiscal 2024 and has achieved 21 consecutive years of same-store sales growth [5] - Wingstop aims to become a Top 10 Global Restaurant Brand and is the Official Chicken Partner of the NBA [5] Product Details - The "Lemon Pepper Schmear" will be available at all PopUp Bagels locations starting January 29, 2026, until supplies last [2][4] - This new product is made with Wingstop's Lemon Pepper seasoning, delivering a citrusy kick and pepper-forward heat [2][3] Brand Collaboration - The collaboration is designed to enhance the customer experience by allowing fans to enjoy Wingstop's flavors in a new format, extending the brand's reach beyond traditional offerings [3][4] - Both companies emphasize the importance of creating a product that fits naturally into the existing menu and enhances the overall flavor experience [4]