CREATIVE AGENCY BETTY OPENS OFFICES IN AUSTIN AND MEXICO CITY

Core Insights - Betty, a Quad agency, is expanding its operations by opening new offices in Austin, Texas, and Mexico City, Mexico, enhancing its global platform and creative capabilities [1][2] Group 1: Office Openings - The Austin office, opening on January 22, 2026, will feature an 8,400-square-foot studio and host over 25 photographers, stylists, and production crew members weekly [3] - The Mexico City office, set to open in the first quarter of 2026, will occupy 10,000 square feet and will be shared with Quad's media agency, Rise [5][6] Group 2: Strategic Importance - The new locations are positioned in high-growth markets recognized for their cultural and creative significance, allowing Betty to tap into local talent and insights [1][2] - The Austin office aims to enhance Betty's studio model by integrating scalable AI workflows with in-house creative expertise, enabling rapid production of brand-accurate content [4] Group 3: Client Engagement - Betty's expansion is driven by increased demand from both established brands and challengers seeking innovative creative solutions that maintain quality and speed [2] - The Mexico City team is focused on supporting brands in retail, grocery, and packaging design, with plans to expand its client roster [5][6]