Cautious Optimism for 2026, but Uncertainty is High Among Small Businesses According to New Thryv Data

Core Insights - Small business owners are facing challenges in 2026, leading to a sense of muted optimism according to new data from Thryv® [1] Group 1: Business Sentiment - A survey conducted by Thryv® in mid-December 2025 revealed that when asked about factors contributing to their optimism, "none of the above" was the top choice, selected by 39 percent of small business owners [1] - Despite the overall muted sentiment, almost a third of small business owners expressed some positive outlooks [1]