U.S. fintech could gain as Trump pushes affordability agenda, Citi says

Core Viewpoint - U.S. fintech stocks are expected to gain an advantage as the government adopts a more populist, affordability-driven agenda ahead of the November 2026 midterm elections, potentially benefiting fintech challengers over traditional lenders [1]. Group 1: Fintech Companies Positioned for Growth - Companies associated with consumer-friendly credit and small-business services, such as buy-now, pay-later providers Affirm and Klarna, as well as fintech firms SoFi and Block, are well-positioned to benefit from the current market dynamics [2]. - Other potential winners identified include restaurant technology platform Toast and e-commerce firm Shopify, which may also capitalize on the affordability trend [2]. Group 2: Market Reactions and Performance - Traditional lenders experienced a rally following Trump's return to the White House in 2025, driven by expectations of a lighter regulatory environment; however, the focus on affordability may shift investor attention towards fintech challengers [3]. - In 2025, SoFi's stock increased by approximately 70%, while Affirm's rose by over 22%. In contrast, Block's stock fell by more than 23%, underperforming both its fintech peers and the broader market, which saw the Nasdaq Composite rise by about 20.4% during the same period [3]. Group 3: Political Influence on the Financial Sector - The rise of populism, linked to the affordability focus as midterms approach, suggests that companies offering lower-cost, user-friendly lending tools or services aimed at small businesses could see significant gains [4]. - Recent actions by the U.S. president, including a call for a one-year cap on credit card interest rates at 10%, indicate a pushback from the banking industry and reinforce the affordability agenda that could favor smaller fintechs [4][5]. - An executive order signed by the president aims to restrict large institutional investors from competing with individual homebuyers, further supporting the affordability-focused agenda that may benefit smaller fintech companies [5].