老年人热衷打卡签到 险企卡位“赛博养老”

Core Insights - The app "Demumu" reflects the anxiety of the solo living population, particularly among the elderly, who have a strong desire for visibility and confirmation of safety [1] - The phenomenon of "check-in" among the elderly indicates their active acceptance of smart elderly care services and signals the rise of intelligent elderly care [2] Group 1: Market Trends - By the end of 2024, the population aged 60 and above in China is expected to reach 310 million, accounting for 22% of the total population, with a rising proportion of solo living elderly [3] - The "check-in" feature has been embraced by many elderly individuals, reducing psychological pressure and increasing engagement through rewards systems [3][4] - The demand for intelligent elderly care services is driven by demographic changes, with an annual increase of over 10 million elderly individuals aged 60 to 65, leading to a projected population of over 400 million by 2035 [5][6] Group 2: Policy and Industry Development - The Chinese government is promoting the intelligentization of elderly care services, encouraging the integration of technology such as AI and big data into health monitoring and personalized services [7] - The demand for high-end services is increasing, with 35% of elderly individuals earning over 5000 yuan monthly seeking health management and entertainment services [7] - Insurance companies are leveraging their resources to build differentiated elderly care service systems, integrating insurance, services, and technology [8] Group 3: Company Strategies - Ping An is developing an intelligent elderly care service system characterized by online, all-encompassing, and full-scenario support, with services covering 100 cities and a 100% response rate for smart alerts [8] - Tongfang Global Life is expanding its elderly care network through alliances with high-quality institutions, offering priority admission and quality assurance [9] - Fude Life Insurance is enhancing its elderly care services with innovative technologies, aiming to create a multi-dimensional elderly care ecosystem [9]