金沙酒业改为“职能部门+区域大区”二级架构：叫停低效投入、将冒进的泛全国化策略调整为更稳健的区域市场梯度培育策略

Core Insights - The company is undergoing a significant transformation in its organizational structure and marketing strategy to enhance operational efficiency and market responsiveness [2][3][4]. Group 1: Strategic Positioning - The company has shifted its strategic focus from "pan-nationalization" to "regional market gradient cultivation," aiming for high-quality development and stable growth [2]. - A clear product structure and pricing strategy have been established, emphasizing a "value for money" product value system [2]. Group 2: Brand and Marketing Strategy - The company has clarified its brand core value positioning and is focusing on major product lines, particularly the "Jinsha Huisha" brand [2][3]. - The marketing strategy is transitioning from traditional advertising to content and scenario marketing, with a focus on deepening market engagement [2][3]. Group 3: Organizational Changes - The organizational structure is being upgraded from a three-tier system to a more agile "functional department + regional division" model, allowing for faster decision-making and resource allocation [3]. - The company is implementing a performance evaluation system centered on terminal sales, moving away from traditional inventory-focused metrics [3][4]. Group 4: Operational Improvements - A comprehensive tracking system for product flow is being established to maintain market order and pricing stability [4]. - The company is adopting a "short-term stop - mid-term control - long-term efficiency" strategy for expense management, linking spending directly to market outcomes [4]. Group 5: Market and Terminal Operations - The company is implementing a tiered operational strategy for core, key, and general markets to optimize resource allocation [5]. - There is a focus on enhancing terminal cooperation quality and conversion efficiency through improved assessment and service processes [5]. Group 6: Team and Policy Development - The company is reforming its compensation and evaluation systems to better align performance with process indicators, thereby activating team potential [5]. - A unified and simplified national market policy is being established to ensure effective brand marketing [5].