Wix Unveils Harmony, Blending Human Creativity With AI Web Design

Core Insights - Wix.com Ltd. has launched Wix Harmony, an AI-powered website builder designed for speed, simplicity, and professional-quality results [1][10] - The platform features an AI agent named Aria, which can create scalable websites and understand natural language requests [2][10] Product Features - Wix Harmony allows users to generate entire websites or sections through prompts and refine them using drag-and-drop tools, ensuring fast iteration while maintaining control [4][6] - The platform operates on Wix's enterprise-grade infrastructure, providing 99.99% uptime, professional security, and the capability to support billions of visitors daily [5][10] - Users can create custom native components with built-in logic and editable code through prompts or chat, enhancing the flexibility of website creation [6] Business Performance - Wix is experiencing momentum in its core business, with expectations for Base44 to reach at least $50 million in ARR by 2025 [7] - Bookings for 2025 are projected to be between $2,060 million and $2,078 million, an increase from previous estimates [8] - The company anticipates gross margins of 68-69% due to higher AI costs and expects operating expenses to rise to about 50% of sales as it increases branding and marketing investments [8] Market Position - Wix's stock has declined by 48.4% over the past six months, compared to a 13.7% decline in the Computers - IT Services industry [9]