Adobe Partners With Hollywood Players On Generative AI

Core Insights - Adobe has announced new partnerships with studios, talent agencies, and production companies in Hollywood to develop generative AI models specifically for the media and entertainment industry [1] - The announcement led to a rise in Adobe's stock price on the same day [1] - At the Sundance Film Festival, Adobe introduced its Adobe Firefly Foundry technology, which will be used to create private, commercially-safe, AI-generated content [1]