Procter & Gamble is selling diapers made with silk fibers in China as it leans into luxury

Core Insights - Procter & Gamble (P&G) is focusing on innovation, such as introducing silk fibers in Pampers diapers in China, to attract consumers amid declining demand for some products [1][3] - The company is facing challenges in China due to a record-low birth rate, which has decreased to 5.6 per 1,000 people in 2025 from 6.4 in 2023 [2] - P&G's Pampers Prestige line has achieved double-digit organic sales growth and a 3% market share increase in Greater China over the past 18 months [4] Market Performance - Despite a single-digit organic sales decline in P&G's overall baby care division, there was a 20% increase in organic sales in Greater China [4] - P&G experienced a 3% growth in the Chinese market, contrasting with a 2% decline in organic sales in North America during the fiscal second quarter [5] - The company's shares rose over 2% following better-than-expected earnings, although overall revenue fell short of Wall Street expectations due to weaker demand in the U.S. [6]