头部家电企业剧透2026年发展规划:AI、全球化是关键词
Zheng Quan Ri Bao·2026-01-22 16:29

Group 1 - In 2025, retail sales of home appliances reached 1.1695 trillion yuan, and communication equipment reached 1.0076 trillion yuan, both surpassing the trillion yuan mark [2] - The shift in consumer structure towards greener products is evident, with over 90% of sales in the 12 categories of appliances under the trade-in policy being energy-efficient or water-efficient products [2] - Major home appliance companies are planning to consolidate their advantages in 2026 through technological innovation, business streamlining, and global expansion [2] Group 2 - Gree Electric's Vice President stated that the company is replacing welding work with self-developed robots and is enhancing its capabilities in smart industrial fields [3] - Midea Group's Chairman emphasized maintaining strategic focus on robotics, energy, and medical businesses, which have vast market potential, while also streamlining redundant operations [3] - Haier Smart Home is committed to a global and high-end strategy, indicating a shift from scale expansion to quality and efficiency [4] Group 3 - The market opportunities created by policies are accelerating the transformation of home appliance companies from scale expansion to quality and efficiency [4] - Leading companies are leveraging the policy window to build core competitiveness through technological innovation and strategic focus, aiming for sustainable development amid intense market competition [4]