立派“小挖”成智造出海名片

Core Viewpoint - The company, Shandong Lipai Machinery Group Co., Ltd., is accelerating its international expansion in the small excavator market, aiming for a sales target of 1.4 billion yuan by 2025, while establishing itself as a leading player in the industry [2][3] Group 1 - The company focuses on the research and production of small excavators, with core markets in Europe and the United States, and has achieved a sales target of over 1.4 billion yuan by 2025 [2] - The company has become a benchmark in the excavator industry in Shandong Province, with a wide product and service network covering multiple regions including mainland China, Europe, America, Australia, and Africa [2] - The company has secured 156 product patents, enhancing its core competitiveness through continuous investment in research and development and innovation [3] Group 2 - The company has adopted a hybrid cross-border e-commerce model, leveraging global platforms such as Amazon, Alibaba, and TikTok to expand its international market presence [3] - The small excavators have achieved an 18% market share in Europe and the United States, ranking first among Chinese brands and second globally [3] - The company has established a comprehensive overseas warehouse and after-sales service network, significantly reducing delivery times by 15 to 20 days compared to competitors [3] Group 3 - A new intelligent engineering machinery green manufacturing base project with a total investment of 160 million yuan is set to commence in September 2024 and is expected to be completed and operational by October 2025, with an annual production capacity of 30,000 intelligent excavators [3] - The company plans to continue increasing investment and cross-border expansion efforts to further its global presence in the small engineering machinery sector [3]