本市高品质酒店将达600家以上

Core Viewpoint - The Beijing hotel industry aims to achieve high-quality development by 2030, focusing on creating a diverse and well-structured hotel landscape with over 600 high-quality hotels and a chain rate exceeding 60% [1][2] Group 1: Development Goals - By 2030, Beijing plans to establish 10 high-end hotel clusters featuring internationally and domestically renowned brands [1] - The city aims to cultivate over 600 high-quality hotels, including star-rated, green, boutique, and themed hotels [1] - The hotel industry will focus on optimizing service offerings and promoting innovation to enhance consumer experience and support the city's status as a global tourism destination [1] Group 2: Strategic Directions - The hotel sector will emphasize quality, convenience, digitalization, sustainability, integration, and internationalization in its development [1][2] - There will be a focus on differentiated and branded accommodation products tailored to various regional functions [2] - The expansion of the mid-range hotel market will be encouraged, with an emphasis on upgrading standards and enhancing service quality [2] Group 3: Support Measures - The government will provide integrated services to support hotel enterprises in areas such as financing, resource matching, and operational management [2] - Initiatives will be taken to encourage the renovation of old buildings and the upgrade of facilities to improve service capabilities [2] - The promotion of brand influence through chain operations and standardized management practices will be supported [2] Group 4: Innovation and Quality - The development of new hotel business models will be encouraged, integrating cultural and entertainment elements to enhance consumer engagement [3] - The focus will be on cultivating boutique hotels that offer unique cultural experiences and enhance brand value [3] - Platforms will be guided to improve transparency and optimize evaluation mechanisms for accommodation services [3]