从“展销”到“补链”：会展正成为产业链“超级接口”

Core Viewpoint - The exhibition industry is adapting to the current uncertain global environment by focusing on industry integration and creating opportunities for businesses to connect and collaborate through trade shows [1][2]. Group 1: Industry Growth and Trends - The global exhibition industry is experiencing an average annual growth rate of 7%, with some regions achieving growth rates as high as 20% [2]. - Major exhibitions are increasingly oriented towards industry needs, transforming "traffic" from events into "incremental" value for industries [2][3]. - The 2025 Abu Dhabi International Petroleum Exhibition exemplifies this trend by incorporating the latest energy industry trends and attracting over 250 global energy companies [2][3]. Group 2: Importance of Content and Collaboration - High-quality content is essential for the long-term health of the exhibition industry, as it fosters dialogue and partnerships within industries [2][3]. - New exhibition formats should aim to enhance cooperation across supply chains rather than solely focusing on immediate transactions [3]. Group 3: Opportunities for Chinese Enterprises - 2026 is seen as a pivotal year for many companies to expand internationally through exhibitions, as the notion of "going out or being left behind" becomes more prevalent [4]. - China possesses a complete industrial system and has formed over 60 emerging industries, providing a broad market space for deepening cooperation in the exhibition industry [4]. - The demand for qualified suppliers and complete supply chains is increasing among large enterprises, highlighting the need for the exhibition industry to assist Chinese companies in integrating into global supply chains [4]. Group 4: Challenges and Domestic Support - Chinese enterprises face challenges in unfamiliar overseas markets and varying capabilities, necessitating a focus on coexistence and integration within local industrial chains to avoid trade friction [4]. - The domestic exhibition industry is also creating opportunities for companies to participate in exhibitions closer to home by reducing booth fees and inviting more international exhibitors [5].