北京市高品质酒店将达600家以上

Core Viewpoint - Beijing aims to enhance the quality and diversity of its hotel industry by 2030, targeting the establishment of 10 high-end hotel clusters and achieving a chain hotel rate of over 60% across the city [1][2]. Group 1: Development Measures - The Beijing Municipal Bureau of Culture and Tourism, along with 10 other departments, introduced measures to promote high-quality development in the accommodation sector [1]. - The plan includes cultivating over 600 high-quality hotels, including star-rated, green, boutique, and themed hotels, to create a well-structured and diverse industry landscape [1][2]. Group 2: Strategic Focus - The hotel industry will focus on quality, convenience, digitalization, sustainability, integration, and internationalization over the next five years [1]. - The strategy involves optimizing accommodation service products and promoting innovative business models to enhance the role of hotels in consumer spending, public welfare, and employment stability [1]. Group 3: Market Expansion - Beijing plans to differentiate and brand accommodation products based on regional functions, expanding the high-end hotel market while enhancing mid-range hotels through upgrades and digital empowerment [2]. - Support will be provided for small and medium-sized hotels to transition to chain operations, improving management standards and service quality [2]. Group 4: Innovation and Quality - The city will encourage the development of new hotel business models that incorporate cultural and entertainment elements, promoting a "hotel+" multi-business consumption model [3]. - There will be a focus on cultivating boutique hotels with unique cultural themes to enhance brand value and market presence [3]. Group 5: Regulatory Improvements - Accommodation platform companies will be guided to improve transparency and optimize evaluation mechanisms, ensuring compliance with legal standards [3]. - The city will streamline processes for hotel registration and licensing, while enhancing safety supervision and food safety responsibilities to support high-quality development [3].