以寓意圈粉！马蹄莲成年宵花“黑马”

Core Insights - The black calla lily has become a popular choice in the flower market as the Chinese New Year approaches, symbolizing good fortune and success due to its name containing "horse" [2][3] - The flower's aesthetic appeal and its association with the Year of the Horse have led to a surge in demand, with many consumers pre-ordering the flower for the upcoming celebrations [3][4] Market Trends - The calla lily, particularly the black variety, is being marketed as a "must-have" for the New Year, with prices for potted plants at 138 yuan and cut flowers at 28 yuan each, requiring advance reservations [3][4] - Sales of calla lilies have significantly increased, with reports indicating that they were previously considered niche but have now gained mainstream popularity due to their association with the Year of the Horse [3][4] Consumer Preferences - Consumers are drawn to the calla lily not only for its beauty but also for its auspicious meaning, with many purchasing it as a good luck charm for personal aspirations, such as job changes or entrepreneurial ventures [3][4] - The flower's versatility allows it to fit various home decor styles, making it appealing for different consumer segments [4][5] Industry Performance - Data shows that in January and February 2025, the export value of fresh-cut flowers from Yunnan Province reached 190 million yuan, marking a historical high and indicating strong market performance [3] - The black calla lily has been highlighted as a standout product in the flower market, benefiting from both its aesthetic qualities and cultural significance during the festive season [4][5]