Spotify Just Raised U.S. Prices. How Should You Play SPOT Stock in January 2026?

Spotify Technology S.A. (SPOT) has kicked off the new year with a strategic move that’s grabbing investor attention: a fresh round of U.S. subscription price increases across its Premium tiers. Starting February 2026, monthly fees for individual plans will rise to $12.99, as Spotify seeks to bolster revenue, expand monetization, and improve profitability in an increasingly competitive streaming landscape. Despite the announcement, Spotify shares fell nearly 4% on Jan. 15. The increase follows prior U.S. ...